What's new
A dated log of every change to this site.
Last updated
Every substantive change to this site, newest first. New guides, rewritten pages, corrections and removed pages are all listed with the date the change went live.
Free tools moved to the top of the homepage, directly under the hero, with the Site Checker and all four calculators above everything else. Added a sample report page showing the same site checked free and paid on the same day: 15 of 15 on the structural check, 3.5 out of 10 on the Pressure Test, with the real backlink figures that explain the gap.
Site restructured into four hubs (Deployment, Discovery, Monetization, Analytics). Every guide now shows Published and Last updated dates and editorial attribution, and every page has breadcrumbs and a link up to its hub.
Added About, Editorial Policy, Corrections Policy and this page. The Contact page now has a working form and an on-domain address at hello@ideatotraffic.com.
Merged the Traffic Needed calculator and the Ad Count visualizer into the AdSense Revenue Calculator as a reverse mode and a detailed mode. Removed an incorrect claim that AdSense limits pages to three ad units; that limit was dropped in 2016.
Break-Even, Time to First Dollar, AdSense Revenue and the 12-Month Growth Projector rewritten with the formula, a worked example and a plain statement of what each result leaves out.
The checklist on the homepage now loads as plain HTML, so all seven phases and all 28 items are readable with JavaScript switched off. JavaScript only remembers which boxes you ticked.
Fixed horizontal scrolling on phones. Long command blocks now scroll inside their own box instead of stretching the page to 763px on a 375px screen.
Refund Policy rewritten for credit packs, and marked noindex along with the other utility pages. Ad code removed from every legal, contact, login and sales page.
Ten new failure guides scheduled, each from an incident on one of the seven sites. The first are live in the Deployment and Analytics hubs.